BACARDI PJ LEI LUAU
Original Drink
On-Premise Luau

The PJ Lei was created by John Gallagher for the twenty-somethings as as summertime drink.

The primary ingredients of the PJ Lei (pronunced "lay") were Bacardi rum and Dole pineapple juice.

The agency created numerous versions of the drink including: The Dirty Lei, The Backdoor Lei, The Lei in the Missionary position, and more.

On-Premise Promotion
The agency created luaus for bars like Rudy's Bar in New York City which presented a party in which "everybody got lei'd" compliments of Barcardi rums.

Elements
Posters, Tabletents, Signs
Lei Giveaways
Cocktail Sampling
Crazed People
Web Invitations
Facebook Photos