High-Concept High-Tech Creative Development            

Dixie Krazy Kritters

Joe Mauro helped launch a new line of children's paper plates with this trade, consumer, and web campaign.

The consumer FSI announed the arrival of "The Krazy Kritters."

Trade advertising included a print ad and direct mail teaser campaigns announcing the upcoming arrival of "The Krazy Kritters"

Joe also created the "Krazy Kritters Club" – an interactive website where kids could design and submit their own ideas for future "Krazy Kritter" plate designs.

The consumer promotion offered free Krazy Kritter bobbleheads.

The popular Bobbleheads were also used as trade incentives