High-Concept High-Tech Creative Development




 
Center2TheEdge

Center2TheEdge Center 2 The Edge is a creative think tank specializing in high-concept, high-tech digital and social media concepts in the areas of consumer marketing, entertainment and politics.

Principals John Patrick Gallagher and Joe Mauro lead their S.W.A.T. team in the creation and prototyping of a new generation of highly participatory digital properties — primarily entertainment properties designed for optimal exploitation through corporate marketing involvement.
The current focus is on the release of an original ebook in a new multimedia format we have named the ebook+. The prototype novel, released in beta in December, 2011, was entitled "Most Wonderful Time For A Beer". It combines original music, animations, graphics and tweetability into the reading experience. Our development work includes marketing, site development with an emphasis on Social Media and SEO.

We are currently exploring financing of the next phase of development through a crowd funding campaign on Kickstarter.

C2E recently developed a number of original projects as well as working on projects for local and national clients including the ROR Restaurant chain, the Connecticut Republican Party, LMZ soluble coffees, and Moe and Benny's Haberdashery.