High-Concept High-Tech Creative Development            

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McDonald's
Movin' It Together

Local Market Events

This was a extensive set of materials and a pr campaign designed to counter negatives about McDonald's menu.

The "Movin' It" programs had local stores sponsor" local groups and churches and challenged them to eat healthy, exercise, and lose weight.

The concept of "Movin" It Together was to make this an enjoyable group activity in which everyone could participate at the same time every week.

Mauro and Gallagher designed local market kits that included POS, krewe motivation programs, consumer contests to reward groups for meeting goals. There was exercise music and star-studded DVDs with cool steps and movin' it moves that even arthritics could bop to.

And there were solicitation materials for the groups to use to attract their members to the events