We first must develop an advertising strategy, which is a plan to reach and persuade a customer to buy a product or a service.
We define the qualities of the product or service. That means stating what purpose the product fulfills, what features it includes and what advantages it offers over other products intended for the same purpose. These qualities will form the core of the advertising's branding, helping to define the message of the strategy and the features the company wishes to emphasize in its ads.
Understanding the state of the market. Market research helps us pinpoint the characteristics of key customer demographics, including such elements as age, gender, social standing and interest towards certain forms of advertising, as well as understanding rival brands, economic climate and establishing potential sales.
And finally, decide on the methods by which the advertising will be implemented.