It’s one thing to have an impressive looking website, but the key to having a successful website is creating an engaging user experience UX.
The phases are: research, usability, information architecture, visual design and content.
We fuse UX into the design process. We determine your visions and goals. The central focus of your design as UX is all about users having the best experience. Know your audience i.e. what do they expect from your product or service. If your website is designed to allow your customers to easily navigate through it and reach the information they wanted, they will happily come back to the same website for similar services. This is how UX works. If the product or service is able to invoke positive emotions from the user, the user will keep using the product.
Key benefits of a UX focused design are: increased productivity, increased sales, decreased training and support costs, reduced development time and costs, reduced maintenance costs and increased customer satisfaction.